About Us

Where Quality Counts

E.M. Trading opened its doors in 1994 with a small inventory of diamonds, a strong work ethic, and a simple belief, do whatever it takes to help our customers succeed. What began with traveling across the country has grown into a trusted wholesale diamond partner serving independent jewelry stores nationwide.

More than 30 years later, that core mindset remains the same, even as the diamond industry continues to evolve. We understand that standing still is not an option, and long-term success requires constant attention to market shifts, pricing realities, and our customers’ changing needs.

Over the years, we have continued to grow by listening, adapting, and staying closely connected to the natural diamond market. Our focus has always been on natural diamonds, supported by experience, relationships, and a hands-on understanding of where true value exists. There is no single formula only informed decisions, consistency, and trust built over time.

We believe in finding what we call the “Magic Path”: the right balance between quality, value, and timing. By staying close to the market and working directly with our retail partners, we help independent jewelers remain competitive while staying true to their identity and their customers.

At our core, E.M. Trading is a relationship-driven business. We work exclusively B2B and understand the needs of professional, independent jewelry stores. Our customers, employees, and vendors are viewed as long-term partners, and we strive to support them with honesty, consistency, and personal service. Whether it’s sourcing the right diamond, responding quickly, or standing behind our word, we show up every time.

With offices in the United States, India, and Israel, we combine global access with personalized service, allowing us to offer reliable sourcing, market insight, and consistent support to our retail partners.

Vision

To be the preferred wholesale diamond partner for independent jewelers by delivering value, reliability, and insight in an ever changing industry.

Mission

To serve our customers with the highest level of integrity, transparency, and personalized service  helping them grow and succeed today and for years to come.